Director’s Greeting: Issue #33


I’m not much of a football fan. What I call the “swarm sports” — football, basketball, soccer, hockey — don’t appeal to me. I prefer the pace and drama of baseball. But even I know a bad call when I see one, and the NFL has been a blooper reel bonanza lately, with replacement refs making calls that leave you wondering if one of the job requirements for wearing the pinstripes was that candidates must also be pinheads.


Sports columnists, talk show hosts, and commentators are abuzz with the debacle (this clip sounds more like a BCP discussion than postgame coverage). The game and the NFL as a brand have been “tarnished,” say some. “[Stuff I best not repeat],” say others. Fans and even players got in on the act too, ripping the replacements (for those of you who may not know, the regular refs were on strike) with all the immediacy the Internet can add to their ire.


There are late-night TV spoofs galore and even mockery set to music. If you’re a regular Drive reader, you’ll have heard the song “Call Me Maybe” as sung by The American Public Health Association’s (APHA) Get Ready team and the U.S. Army. Well, guess what? There’s an NFL version too (here you go). And for a little extra Friday fun, all of you Flo Rida fans should click here for a little “Whistle, Baby.”


For those of you who didn’t see the Seahawks/Packers Fail Mary or the rest of the ridiculousness, rest assured the strike is over and the regular refs are back to work. But let this serve as a reminder to all of us that the second string, the replacements in our continuity plans must be ready to do the job and make the tough calls when called upon. You don’t want your organization on the receiving end of blistering media blitz. And let’s all remember too, that it’s our people (and not always the spokespeople and C-level executives) that keep our organizations up and running each and every day.


Buffy Rojas

DRI International

Director of Communications

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