Here’s A Toast to the Red Cross for the Social Media Save of the Year!

Check out this awesome article about the year’s worst social media screw ups, but scroll all the way to the bottom first to read how the American Red Cross put a band aid on a Twitter boo boo and turned a gaffe into a “beer for blood” promotion.

 

Other businesses (Nestle, Kenneth Cole, and Ragu) are called out, but as examples of what not to do. It’s worth a read, and you might want to pass it along to your PR folks.

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