“Why Companies Shouldn’t Overreact to Sandy”

What do you think of this CIO Journal piece, headlined: “Why Companies Shouldn’t Overreact to Sandy”? The writer offers opinions from those who say companies “should resist the urge to be ‘reactive to the last thing that happened'” and instead should “ensure their disaster preparedness investments are in line with their organizations’ appetite for risk.”

How to balance that with the chance to raise awareness in your organization and, perhaps, gain much-needed funding for a continuity-related endeavor?  Is the writer comparing apples (over-spending on IT solutions you might not need) to oranges (using a current, high-profile event to advance your program)?  Give it a read, and let me know your thoughts.

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