Director’s Greeting: Issue#38


Ruined by peppermint tea.  Rescued by rice.

I was on this.  I was ready.  Hurricane Sandy had nothing on my disaster prep.  I had candles and flashlights and food and tubs full of water (and bottles too), and I was all set up to work from my iPhone should we lose power. I had it covered.  Well, I had it covered until I dropped my iPhone into a cup of peppermint tea just minutes after all went dark here in Royersford, PA.

I said “Oh crap!” My African Grey said it too. And then I used my son’s kiddie cell phone (the kind that can only call four pre-programmed phone numbers) to call my lifeline. He suggested dropping the phone again — this time into a bag of rice and leaving it there for at least 24 hours.  Into the rice it went and the waiting began.

The waiting is the hardest part.  Waiting for the storm to hit, anxious, expectant.  And for those who fared far worse than I (some roof damage and a few days without power), waiting for help to arrive, for the lights to go on, waiting in line for gas.

Hurricane Sandy packed a wallop.  And I’m sure you want to know all about the impacts and lessons learned as much as I do.  But I have a strict policy when it comes to crises, and my policy is diametrically opposed to every other writer out there.  I’ll be leaving those responding to Sandy alone for a bit.  I figure the best way I can help you do your job is to let you do it and not pester you with emails and phone calls.  So, I won’t.  Not now.

But when you do come up for air (or if you need anything you think I can offer), please call.  My phone is working again.

Buffy Rojas

DRI International

Director of Communications

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