Director’s Greeting: Issue #51

Jesaiah Baer Auditions - AMERICAN IDOL SEASON 12
Watch Nicki Minaj ignore basic fire safety

You’ll be extra glad you read Drive today because loyal Drive readers are getting a sneak peek at the DRI2013 conference program!  Click here for all of the conference session descriptions and the schedule. It’s not being released to the general public until later today, but I figured you deserved to be the first to know.

I’m so excited about this year’s program!  It’s full of awesome sessions delivered by incredible speakers from all over the world.  We’ve got speakers from Australia, Japan, Italy, The United Arab Emirates, Estonia, Canada, and more. And they’re talking about all the things you need to know, like risk, governance, and sharing their case study stories.
I’d also like to take a second to thank Send Word Now, platinum sponsor of DRI2013 for the second year in a row. I truly appreciate the support of Send Word Now and all of our sponsors and exhibitors. We couldn’t do it without them.
What I don’t appreciate is a diva attitude when it comes to continuity, crises, and emergency response. “Girl on Fire” is an Alicia Keys tune, but Nicki Minaj could’ve gone up in smoke if the fire alarm on this week’s American Idol was the real deal.  While auditioning a contestant aboard a cruise ship, the alarm sounded, prompting an evacuation.  Mariah Carey didn’t have to be told twice to leave, but Minaj (who actually has a song called “Pound the Alarm”) sat there rolling her eyes, and didn’t get up and go until she was told she had to by producers.  Big news?  No.  But a great way to get the word out on what not to do in a fire drill situation! Tip: If you skip to the 50 second mark, you can skip the singing.
But don’t skip a trip to our conference site to check out those sessions.  And I’ll see you at DRI2013, June 4-7, in Philadelphia!

Buffy Rojas
DRI International
Director of Communications

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