Director’s Greeting: Issue #62

Greetings!

 

4-19 APE PicThe expression “late to the party,” when interpreted literally, doesn’t really apply to me. I’m not much of a party person, and on the rare occasion when I do attend one, I make it a point to be punctual. But as most of you know by now, I have no shame in admitting that I’m more of a book nerd than a movie geek, and therefore, I could be considered “late to the party” when it comes to seeing a handful of classic, iconic movies that many people automatically assume I’ve already seen years ago.A good example of this was my recent viewing of the movie “The Planet Of The Apes,” a science fiction epic that was made over 45 years ago. Yet somehow, I’ve miraculously managed for all these years to be completely unawareof the movie’s famous twist ending, which many movie buffs consider to be one of the best of all time.

I won’t take the liberty of spoiling that twist ending for those of you who are also 45 years late (although 20th Century Fox’s marketing department had no qualms about doing just that on the DVD’s front cover, back cover, disc label and on-screen menu!).

But I will tell you that POTA had a strong “business continuity” theme running throughout. In this case, the “business” was that of the highest magnitude — the survival of an entire species. And if that’s not enough, there were actually two separate species — the simians and the “humanoids” — who had their own notions of BCP. One species seemed to have given it little or no thought, with predictably tragic results. The other had an elaborate, over-thought system in place for several thousand years, but that system was abruptly turned upside-down when an unexpected visitor fell — literally — from the sky.

Bleak cautionary tale? Ponderous morality lesson? Twizzler and Junior Mint-munching thriller? “Too Much Monkey Business?” POTA is all of that and more.

But mostly, it made me think of those of you out there who actually engage in BCP in the real world…especially now when news stories about life or death situations — like the man hunt in Boston and the explosion in Texas —  are unfolding as I type this. Whether you are responsible for the safety of nuclear power plants, keeping our banks in business, monitoring or containing potential epidemics and pandemics, countering terrorism, watching the skies for Earth-bound asteroids, or perhaps even working to rid the world of annoying acronyms like “YOLO” — I salute you with two thumbs up and say “Thank You” for all that you do to ensure that we’ll see another tomorrow.

Buffy Rojas

DRI International
Director of CommunicationsP.S. One party I’m actually psyched to attend is the DRI Awards of Excellence Gala at DRI2013 in Philadephia. I’ll skip the heels, but I’ll be at the edge of my seat awaiting announcements of the winners. I hope to see you there!

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