Survey Says: Crisis Communications Key in Emergency

Are You Ready ?Do your emergency plans place high priority on crisis communications? It could be the key to a fast and effective recovery, based on the results of a recent survey.

Crisis communication planning is ‘somewhat’ to ‘extremely’ important to the organization, according to the 200 organizations polled for the State of Emergency Preparedness Survey. On average, organizations said they have experienced two emergency incidents within the last three years. But only 42% have a crisis communication plan in place — primarily due to the complexities involved with developing such a plan.

But it’s the top-tier companies in the survey that do have communications plans. Those companies are:

  • 56% more likely to rate having a plan as extremely important
  • 60% more likely to have a crisis communication plan in place, and
  • 5.6 times more likely to store their plan in the cloud to improve access in the event of a network outage.

The result: They can notify key personnel twice as fast, and are 55% more likely to resolve an emergency within an hour.

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