The plan: To encourage donations at the DRI Foundation booth, we offered to send DRI Senior Director of Business Development Russell Wooldridge on a trip through the sky via the Fremont Street Experience SlotZilla Zoomline if fundraising goals were met.
The result: People seemed awfully eager to send Russell flying — the Foundation flew right past its fundraising goals by Tuesday lunchtime! Meaning there was only one thing left to do…
The response: Strap Russell to the upper Zoomline, which takes off more than 10 stories up and whisks flyers 1,750 feet, all the way down the Fremont Street Experience, to a landing platform on top of the Main Street Stage near the historic Golden Gate casino. Flyers are sent down the ziplines prone, “superhero-style,” at up to 40 miles per hour for an unprecedented view of the Fremont Street Experience.
Watch 30 seconds of ziplining glory here (background “Woooos” provided by DRI2017 attendees):
And now, a different perspective: Russell’s!